Discount CodesWe looked at the data surrounding discount code usage, and discovered that it was used at the door in less than 8% of cases. The previous design displayed it prominently, asking users to scroll and select from a potentially large list of codes whenever applicable.
We moved discount codes to the price breakdown screen so that it’s not obtrusive, and we created smart defaults for them. This flexible layout shows 1, 2, or 3 most used discount codes at the door, and they can now be easily applied in a single tap. To accommodate our larger events with a selection of discount codes, we added a quick search field.