Rethinking the User Flow
Looking at the data, we discovered that over 80% of our volunteers choose to immediately check in sold tickets, which means that most of the attendees buying tickets at the door enter the event right away and don’t require an email version of their ticket. This insight allowed us to create a brand new experience; we decided to customize the experience based on the time of purchase. This allowed us to focus only on the information that is necessary at the time of the event, and skip the rest.
Based on our findings, I got to design a prototype which, after a round of user testing and iterating, became our new improved experience. We were eager to roll it out to our event organizers and make their lives easier.
Before event start time (pre-sale)
After event start time (1hr before, during onsale)