Data Analysis

Discount codes are used by a small fraction of sellers at the door. Most of them are applied when the purchase is made ahead of time.

Add-ons are used by a small fraction of sellers.
The current architecture of this feature requires attendees to buy a ticket to add an Add-on. We discovered that it’s rarely used this way onsite.
Sellers choose to create a separate booth for add-on sales inside the event instead of selling them at the door.

More than 80% of the sellers choose to check in attendees right after the ticket purchase.