Selection of t-shirts I design on a reccurring basis as a side project. It’s been a fantastic way for me to explore wacky ideas, connect with people, and gain experience in copywriting, online retail, and marketing. It also helps me understand what it takes to create a brand, so I can better help small businesses succeed.
At Universe, we love our event organizers. Together, we create a variety of unforgettable experiences, from immersive pop-up museums to craft beer festivals, and we help each other succeed. As the Universe brand evolved, I was there to highlight it and turn in into intentionally aspirational products for our employees; from your first-day t-shirt that makes you feel right at home to cinematic screensavers used at our offices across the globe.
Universe people are great, and so is the culture. I tried to capture it in a series of photoshoots so that the rest of the world could see it too, hoping it would help Universe attract the right kind of people to join our diverse, playful, and clever bunch. I staged and art-directed over 80 people and a dog (hi Apollo) across our offices in New York, San Francisco, and Toronto. These pictures appeared through various decks and careers pages. Check out some of the highlights.
Don’t talk to me until I’ve had my morning coffee! Just kidding...I’m happy to talk, anytime. I’ve teamed up with the fine folks at Wonderkind and Jibby Coffee on the fresh design of these CBD-infused cold brew drinks. More specifically, I’ve worked on the illustration components for multiple cans and boxes, as well as on tote bag and t-shirt designs. Wonderful photography by Wonderkind.
Life happens. People come and people move on to their next opportunities. C’est la vie. We do our best to keep the Universe design team culture strong, playful, and at times a little weird, so that we can thrive and learn together. I wanted to embrace this weirdness by creating some Goodbye design team swag (t-shirts, tote bags, etc.) for every team member, inspired by inside jokes and good times we had together.
One of the things that got me interested in a career in design were some gorgeous screen printed gig posters I saw as a teenager. For the last couple years, I’ve been experimenting with making some posters myself and exploring the world of illustration, print file preps, pantones, and screen printing. Here are 3 of them. 18”x24” screen-printed posters inspired by everyday life, and sold through various retailers across the city of Toronto.
Want to see more?
Check out my Dribbble for a broader selection of work.
Sell Tickets Anywhere
In 2016, I had the opportunity to design Universe’s integrated checkout solution from the ground up. We developed a small widget that would integrate the ticket sale experience into an event organizer’s website. This allows them to sell tickets with no redirect and to let their brand shine. This widget grew to become one of the main differentiators and revenue drivers for Universe, and serve as a platform for new features.
After shipping, I worked closely with my Product Manager to improve the widget's conversion rate. We decreased the drop off rate dramatically by introducing guest checkout, and other small improvements.
Running an event at-the-door and dealing with the stress of organizing your teams and event logistics is not easy.
That’s why we built Box Office. It’s everything you need to expertly run your event onsite. For the last year, I worked closely with the mobile team to build a comprehensive team management system, to create a new experience of selling tickets at the door, and to improve ticket scanning. Box Office is streamlined, intuitive, and designed to quickly get fans through the door and get the party started.
Read Case Study
Universe’s product and brand are rapidly changing. I’ve had the chance to collaborate with the marketing team on creating landing pages that simply present our complex product. The various projects I contributed to include the creation of a homepage that communicates both the company’s mission and its role as a double-sided marketplace, and the design of feature pages that make the brand shine through event organizers success stories.
As Universe evolved from a peer-to-peer marketplace into a global platform for event organizers, there was a need for a more refined brand and tools to keep it consistent across multiple teams.
I worked closely with a team of 4 product and brand designers to create a system of guidelines and components that would allow us to do just that! Our design system empowers us to work more efficiently, keep designs consistent, and focus our efforts on user flows instead of patterns that already exist.
Universe Product Illustration
As a part of the Universe rebrand, I collaborated closely with the team on creating and pressure-testing a new illustration style. This bold vision takes Universe away from the sharp digital illustrations of competitors and captures the Universe values: the sense of joy, simplicity and authenticity. It allows us to communicate complex marketing ideas in a simple, more human way. It can be organic and playful while still communicating the message. I could go on but I think you get the idea.
I then worked with the marketing team to come up with over 20 nurturing and onboarding email designs and created a document that would support the brand’s new illustration style, enabling Universe to work with a number of international illustrators in the future.
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